Category Archives: slide-craft

07a-Crafting an effective formal presentation, 07b-Using good information design, charts & graphs, PowerPoint resources, slide-craft, story-boarding, tables

Being Intentional with your Data and Giving your Graphics a Voice!

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I have a particular interest in evaluation in the workplace– the evaluation of employees, work output, employers, etc. In the types of programs I’ve been in, I have found in very useful. However, I’m sure that most companies don’t have the time to thoroughly evaluate their work in a systematic and organized way. I have always worked in the research/higher education end of business, and so I don’t personally have experience with how evaluation works in the corporate setting.  How does evaluation look like in your industry or company?

A few years ago, I came across this site and I have been a fan ever since. The group is called Evergreen Data and they focus on intentional reporting and data visualization. I work in public health/higher education, and the public health industry is very data-heavy. Data in public health is used for analysis, program planning, grant opportunities, research, etc. and so I have seen the benefits of its use in my industry. What does your company do with its evaluation data?

This particular site had a checklist on how you should layout your evaluation reports which I’ve found super helpful! The purpose of the checklist is to help identify what parts of an evaluation report can be enhanced through the use of graphics.

Here are some of the items they had in their checklist:

  • Text font and size (sans serif and size 9-11)
  • Text uniformity
  • Line spacing (between 11-13 points)
  • Headers/callouts
  • The number of different types of fonts that you should use (no more than three!)
  • Don’t make too “strong” or “bold” of bullet points
  • Alignment (be consistent!)
  • Make sure that items in page that are grouped together are related
  • Utilize white/empty space!
  • Use of pictures/graphics – individuals learn differently from one another
  • Use color changes for a purpose (are you being intentional by choosing to change the color of a font or header?)

Evergreen also has an additional checklist that’s used for data visualization. It’s specific to making your graphs speak for themselves! This is a great resource as well.

What are some of the tips you have when creating reports (not exclusive to evaluation reports)? What steps do you take to have your data share a “story” or a “point”? Are you intentional in your decisions in terms of report layouts, font, graphics, etc.? Do you find that you have to pay more attention to this? 

07a-Crafting an effective formal presentation, 07c-Telling stories, 07d-Delivering a presentation, clearing slides, metaphors, questions, slide-craft

Presentation Tips From One Of The Masters: Steve Jobs

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I used to love watching Steve Jobs unveil the new Apple products every year. I usually volunteered to cover the story at work, just so I could watch the announcement! He was always so passionate about what he did — and it certainly showed. I hope I can develop my presenting skills enough to convey the same excitement and conviction he did. I thought this article from Forbes was a great summary of his techniques he used: http://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/

One thing he always did so well was tell stories. He didn’t just explain why the iPod or iPhone was great; he wove a tale to make you understand why it was so great and want to buy it! You really felt like he was inspired by the product, and that you should be too.

He was also a master at keeping it simple. Jobs always managed to describe these complicated devices with simple, beautiful language that didn’t talk down to the audience. His slides were simple too: never cluttered with too many words or graphics. He let the images speak for themselves.

I also liked the way he stayed focused on his message. He never highlighted more than 3 things at a time. The human brain is only trained to process so much at once, so this enabled viewers to comprehend what he was saying in small, easily remembered parts.

If you have time, watch the video on the website of Jobs’ 2007 Apple talk. It’s worth it!

07a-Crafting an effective formal presentation, 07b-Using good information design, 07c-Telling stories, 07d-Delivering a presentation, charts & graphs, creativity methods, PowerPoint resources, slide-craft, story-boarding, storyline structure, tables

Alternatives to PowerPoint

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PowerPoint Alternatives: Will PowerPoint Ever be Obsolete?

Will PowerPoint ever be replaced?  It has become commonly accepted in the business world that ‘PowerPoint’ is synonymous with ‘Presentation’. However, when is the last time that you (or me, or anyone for that matter) questioned the validity of that accepted standard, or even gave fleeting consideration to using a different presentation platform or software program?

So, that leads to the question of whether or not PowerPoint will ever become obsolete, outdated, or replaced by something newer and shinier. In researching thoughts on this topic by folks smarter than myself (such as Jeff Bezos, CEO of Amazon, in this article), I discovered a few things.

First of all, there are already many of alternatives to PowerPoint, and while they might not be household names, they can arguably match the functionality of PowerPoint, and perhaps even be more targeted towards your audience depending on the nature of the presentation. Some of the more popular alternatives to PowerPoint include Apple’s Keynote (which Steve Jobs popularized by using when rolling out new products), Google docs (free, ‘quick and dirty”), SlideRocket (great for folks in a sales environment), and perhaps most notably, Prezi (Intuitive, sophisticated, puts ‘slides in motion’, great for storytelling).

I am personally considering giving Prezi a try based on the positive reviews and feedback that I have read and would love to hear from anyone in our class who has tried the software first-hand. It does seem that one day PowerPoint might be replaced as the gold standard for delivering presentations, but that day is likely not going to come anytime soon, and we are likely better off improving our delivery method rather than changing the platform all-together.

So, what are your thoughts??

 

Articles for Reference:

http://www.forbes.com/sites/carminegallo/2012/09/07/jeff-bezos-and-the-end-of-powerpoint-as-we-know-it/

http://lifehacker.com/5888189/five-best-powerpoint-alternatives

http://www.customshow.com/best-powerpoint-alternatives-presentation-programs/

http://www.powtoon.com/blog/10-best-powerpoint-alternatives/

 

 

07a-Crafting an effective formal presentation, slide-craft, story-boarding, storyline structure, Uncategorized

More Tips on Prezi

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The class got a brief glimpse into what Prezi can do during the final MP class on Thursday, but I thought that I would provide a few tips, tutorials and links that I used to orient myself with the program.

In the simplest terms, there are four steps to make a presentation in Prezi:

1. Enter content onto the canvas (words, pictures, videos, etc.)

2. Frame the content with one of the shaped frames (circle, square, brackets) or an invisible frame.

3. Connect the frames in a path (similar to re-arranging slides on the left-hand side of the page).

4. Re-position the frames to convey relation (drag and drop the frames on the canvas).

You can see the whole tutorial on transitions between slides from this link:  http://prezi.com/-oebfwip4irw/the-official-prezi-transitions-tutorial/

When creating spacial relations, remember that you can convey relation in three ways:

1.  In the x-y direction, i.e. up, down or diagonal

2. Rotation (make sure that you don’t rotate slides too much, or the transitions may become confusing and difficult to follow. In general, its best to use rotations <45 degrees).

3.  Size/Depth.  The ability to zoom in and out can either be used to convey differences in size, relationship into or out of the page, or even both.

What other great things can you do with Prezi?

Turn those boring Power Points into Prezi’s!

Share your Prezi!

Check out the official Prezi blog for even more great tips!

 

 

 

 

 

 

 

07a-Crafting an effective formal presentation, 07b-Using good information design, charts & graphs, PowerPoint resources, PowerPoint tricks, slide-craft

10 tips on how to make slides that communicate your idea, from TED’s in-house expert

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One of the skills that I chose to work on this semester was improving my presentation skills and slide design. In the past, I have been guilty of using the standard slide template, including too much text and underutilizing images. Over the course of the semester, I have been tasked with giving two presentations at work and have found ways to visually enhance my slides that have resulted in more effective presentations.

I recently came across an article on the TEDBlog that was written by Aaron Weyenberg, a UX Lead at Ted, and internally referred to as the master of slide decks. Below are 10 tips on how to make effective slides that he identified, however I have highlighted 2 tips that I found the most insightful and provided excerpts from the article.

  1. Think about your slides last. 
  2. Create a consistent look and feel. 
  3. Think about topic transitions. 
  4. With text, less is almost always more. 
  5. Use photos that enhance meaning.

  • I love using simple, punchy photos in presentations, because they help what you’re saying resonate in your audience’s mind without pulling their attention from your spoken words. Look for photos that (1) speak strongly to the concept you’re talking about and (2) aren’t compositionally complex. Your photo could be a metaphor or something more literal, but it should be clear why the audience is looking at it, and why it’s paired with what you’re saying. Below is an example of a photo I used in a deck to talk about the launch of the new TED.com. The point I was making was that a launch isn’t the end of a project—it’s the beginning of something new.

newbeginning-1

  • I found this tip to be eye-opening for me because I tend to be more literal in my presentations, so it was interesting to see how Aaron Weyenberg uses images to represent more tactical elements. For example, I am currently working on a deck outlining the new features of the upcoming relaunch of CNN.com, and instead of opening the presentation with an image from the new site, I’m planning on using a photo that represents the essence of the redesign and the impact it will have on the user.

6. Go easy on the effects and transitions.

7.  Use masking to direct attention in images.

If you want to point something out in a photo, you could use a big arrow. Or you could do what I call a dupe-and-mask. I do this a lot when showing new page designs, particularly when I don’t want the audience to see the whole design until I’m finished talking about individual components of it. Here’s the original image:

mask-11

Here’s the process for masking it. (1) Set the image transparency to something less than 100. (2) Duplicate that image so there is one directly over the top of the other. (3) Set the dup’d image transparency back to 100. and (4) Follow the technique here to mask the dup’d image. You’ll end up with something that looks like this:

mask-31

  • I am often faced with this problem since my work is primarily focused on CNN.com, so many of my presentations include screenshots of our website. The tip above is a really great way to still show the site, but hone in on an area in a very interesting way.

8. Try panning large images.
9. For video, don’t use autoplay.
10. Reproduce simple charts and graphs.

Here’s the link to the full article where you can get the details on each tip.

 

07a-Crafting an effective formal presentation, slide-craft

Animations – don’t let them suck the life out of your audience!

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My main goal for the summer MP session has been to improve the overall appearance of my PowerPoint slides. I learned that slide design was a weakness of mine during the first semester when I saw some of the Carlos Museum presentations that you all put together.  I was very impressed (and jealous!). I have since spent some time searching for articles on how to improve in this area, and it has been difficult to find tangible recommendations that are easy to apply. Thus, I turned to Amazon and purchased a book called slide:ology.

While I have not read the whole book yet, it has a lot of useful content, and reading it will be part of my personal action plan. I wanted to share one of many useful takeaways in this book with you, which is on animations. Human beings are innately programmed to look at things when they move (fight-or-flight instinct), but PowerPoint animations were not designed with this taken into consideration.

Every time we include animations in our presentations, our audience will turn toward the movement. Even if your animation is subtle, it will momentarily distract our audience. It is important to note that animation, while it may distract, is not always a bad thing. If we use them to help our audience process information more effectively, they can be a huge asset. This requires selecting animations wisely.

Animation should breathe life into your audience, not suck it out. Always choose animation that looks natural and alive, and movement must feel familiar. English is read from left to right, and so our eyes are much more comfortable moving left to right. Keep this in mind if you choose to have words fly-in. A descending object is sensible since we recognize the law of gravity. Although, text dropping down and bouncing all around has no meaning and can be annoying. Objects ascending appear to resist gravity, which can be perceived as illogical. The book goes into more detail on animation recommendations, but the key takeaway is not to include animations for the sake of having animations. They must be selected wisely and help the audience process information.

WP_20140805_002

It is fine to animate points, but make sure you hide them until you start discussing them.

Duarte, Nancy. Slide:ology: The Art and Science of Creating Great Presentations. Beijing: O’Reilly Media, 2008. Print.

 

 

07a-Crafting an effective formal presentation, 07d-Delivering a presentation, clearing slides, questions, slide-craft, Uncategorized

Most people give bad speeches. But most people can give good speeches

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“Most people give bad speeches. But most people can give good speeches.” These are within the closing statements of Megan Mcardle’s article, “The Fine Art of a Proper Powerpoint”. Throughout our lives, we’ve had to listen to countless presentations and have probably had to give a few ourselves. Among these, there are those that captured our attention while others have lulled us to sleep with no recollection of what the subject of the presentation was. There are plenty of resources online to help guide what a proper presentation should look like, but I don’t intend to bore you with that. Miss Mcardle makes several good points in her article, which I will touch on, but I’ll also describe what experience has taught works best.

The number one mistake that most people can identify as a guaranteed sleeper presentation is when the presenter puts all the material on the slides and then proceeds to read what the audience is looking at. As Ms. Mcardle puts it, “Listening to people read from their notes or their slides is considerably less interesting than listening to a five-year-old read from “My Pet Goat”–at least the five-year old is really trying.” As a presenter, it’s important to remember that you are meant to be the subject matter expert on what you’re presenting, otherwise, why are you the presenter? Being the most knowledgeable on a topic doesn’t come easy, but that’s why you’re given time in advance to prepare (for the most part anyway). In your slide craft, it’s important to know what information the audience needs to visually see versus what they should expect to hear from you. With that in mind, you can begin to prepare your slides.

Avoiding the “reading” method of presentation will help reduce the overall word count that is placed on each slide. It forces you to take on the role of the educator with the material, rather than the messenger. Slide craft focuses on ensuring enough material, mixed with white space, appropriate graphics and visuals, and proper takeaways are present from each slide. Slides with a purpose are the only ones that should fill a presentation. Crafting the look of the slides is often the easiest part, the content chosen needs to be meticulously determined by understanding who the audience is and catering the content specifically for their position. Not all gaps have to be filled within the slide, there’s a Q&A session for a reason. No presentation, however, can ever account for content not prepared for; therefore, the most important part of the presentation is the pre-work of the material you’re presenting on (recall the Delta presentations, without the work we put in before, we would’ve had no material to present).

At this point, the slides are mostly ready and the delivery practice begins. When delivering, remember that you know the content of the presentation and you’re explaining to, expanding on, and educating with the material to the audience. This requires audience engagement. The #1 way to be sure that they’re engaged is to look at them. Eye contact helps not only engage the audience, but it also lets you know when you’re beginning to lose the audience. This awareness helps you change your presentation on the fly. Since you’re familiar with the material, you can determine if you need to expand further on the slide, move on, or ask a pertinent question to determine overall audience engagement. Knowing the material and being passionate about what you’re delivering help this type of presentation style. If you are excited about your subject, the audience will feed off this energy and remain engaged more easily. There are many more nuances to presentation delivery, and the best way to improve is to just give more presentations, which will help you find the style that works best for you. Plenty of resources are available online but if you can keep the presentation clean and focus on the audience, you’re well on your way. Besides, “The slides, after all, have probably already heard this talk before.”

 

07b-Using good information design, 07c-Telling stories, 07d-Delivering a presentation, clearing slides, PowerPoint resources, slide-craft

What Not To Do

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What Not To Do (When Giving a Presentation):

While most of us know what we “should” be doing when it comes to giving presentations, we oftentimes forget what we should NOT be doing. I have realized over time that what we should vs. should not do are not inherently mutually exclusive. You can be doing everything that you are “supposed to” (i.e. following best practices), but simultaneously be making common errors that can limit the effectiveness of your delivery.

I’m as guilty as anyone when it comes to checking the boxes for everything that a strong presentation should have, but I’ve started to realize that by diagnosing errors that I am more inclined to make, many of the recommended strategies subsequently fall in line naturally.

To frame this as a metaphor, I’m talking about targeting the disease, not making the anecdote stronger. I’ve found that this starts with getting back to the basics and building from there. So, what are some of the more common pitfalls in presentation delivery? After vetting several resources I’ve consolidated a list of quick anecdotes that I have found to be helpful to keep in mind:

  • Avoid reliance on slides. Slides are there to compliment your presentation and provide a framework, not the other way around.
  • Overload: Less is more. Too much talking and/or too much text will easily disinterest any audience, no matter how rich the content.
  • Avoid Apologies: If something goes wrong, there is a typo, you say something incorrectly, etc… JUST GO WITH IT. Odds are that no one else noticed and by drawing attention to it you are just calling out yourself (and your credibility).
  • Avoid filler words: This is public speaking 101, it sounds easy and we’ve heard it thousands of times, but it is absolutely critical. Unfilled airtime between sentences and ideas is okay. Specifically avoid “um”, “so”, “right”, and “you know” are very common and very distracting!
  • Going over your allotted time: Once you start to go long you begin to lose your audience. And once you even begin to lose your audience, it’s too late. This can cause the audience to miss your “big finish” and really tear down everything you’ve worked so hard to build.

While there are many more, these are just some of the most common problems that can hold you back from delivering the most effective presentation possible. We never get to a point where we are too advanced to worry about the basics. While one of these points are anything that you haven’t heard before, hopefully you will find some of these to be helpful reminders.

 

Helpful Resources:
http://www.inc.com/eric-v-holtzclaw/big-presentation-5-rookie-mistakes-to-avoid.html
https://www.youtube.com/watch?v=gNG0etmnwuk
http://blogs.hbr.org/2012/12/avoid-these-five-mistakes-in-y/

 

07a-Crafting an effective formal presentation, 07d-Delivering a presentation, PowerPoint resources, PowerPoint tricks, slide-craft

Punt PowerPoint

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Like most people, I have always used Microsoft PowerPoint to create presentations. It’s quick, simple, and accessible by most users. However, it’s also these characteristics that have led to so many horrible presentations. Everyone can make a PowerPoint presentation, but it seems that only a few can make good PowerPoint presentations.

Obviously, the content, arrangement, and delivery of a PowerPoint presentation will ultimately determine whether the presentation is a dud or not. However, with the extremely high use rates of PowerPoint, maybe there are other software applications available that will help make a presentation standout against the crowd.

Here is a list of five alternative presentation applications that I came across in an article by Stu Robarts.

1. Prezi (prezi.com) – Instead of the linear progression of PowerPoint slides, Prezi presentations are designed on a large space (similar to a whiteboard) where the user can decide the path that the material should be presented in. Ultimately, the design is intended to help audiences understand how the ideas in the presentation are related to each other.

2. Keynote (https://www.apple.com/mac/keynote/) – Apple’s version of PowerPoint. In typical Apple style, it’s only compatible with Apple products.

3.  Google Slides (google.com) – A stripped-down version of PowerPoint; only the essential tools for creating a slide deck are available. However, the perk is that Slides are integrated into Google Docs. Changes to the presentations are auto-saved and multiple users can simultaneously edit a Slides presentation. The output can be downloaded into PowerPoint format.

4. ClearSlide (clearslide.com) – Designed for sales teams. The primary purpose is web-based presentations. It can be integrated with CRM systems for ease of data integration.

5. SlideDog (slidedog.com) – Every professor should be forced to use SlideDog. It’s not so much a presentation development software, as it is a presentation organizational software. It allows users to drag-and-drop all of their files that will be a part of their presentation (PowerPoint slides, Prezi presentation, web pages, PDFs, videos, etc.) into the SlideDog application and then arrange them into the desired order. When one file is completed, the subsequent file is launched. No more watching the presenter frantically search their desktop for the shortcut to the next element of their presentation.

07a-Crafting an effective formal presentation, 07c-Telling stories, slide-craft, storyline structure

Structure Storytelling into a Formal Presentation

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I will admit that I am not the best at crafting formal presentations. However, I also would not consider myself the worst. I have a technical background and my slide craft and delivery tend to reflect that. Why do my presentations tend to lean towards the technical and away from creativity and storytelling? I think it may because of my misperception that developing a presentation around storytelling means sacrificing structure until the presentation becomes “fluff”.

Nancy Duarte, a self-described communications theorist and empathy architect, is the CEO of a firm that specializes in the application of storytelling and visual thinking to communications in business settings. Duarte has also authored several books on the topic of communications: Guide to Persuasive Presentations, Resonate, Slide:ology, and Slidedocs. Duarte gave a TED Talk (view here) that has changed my understanding of the structure involved in successfully integrating storytelling into a formal presentation.

Here are a few notes that I took away from Duarte’s talk:

1. Understanding Proper Role Assignment

The presenter is not the hero of the story, the audience is the hero. Duarte states that the presenter needs to play the role of a mentor, guiding the audience along from the current state forward to the presenter’s idea.

2. Three Part Structure

Every story has a beginning, middle, and end, right? Yes, but Duarte provides a little more substance. The story should start with a likeable hero who has a desire. This hero should then encounter a roadblock or obstacle. Ultimately, the hero emerges transformed. This is the kind of structure seen in most movies.

3.  Presentation Shape

Should there be a structure to a good presentation? Most novels have an arch shape, in which they start, build into a climax and then return as the story is resolved. Duarte studied several famous speeches and recognized a similar structure, a repeating step function. The beginning starts with “what is” and compares it to “what could be”. Here is how things currently are, but look at how they could be. The remainder of the presentation should be based on the amplification of the gap between these two. The middle of the presentation repeats the back and forth motion of what is, what could be, what is, what could be. The goal is to make the current status quo and normal condition look unappealing. Finally, the end should be a call to action. The presentation should end on a high with the audience imaging how the world could be with your idea.

Two of the presentations that Duarte analyzed that exhibited this structure were Steve Job’s 2007 presentation to introduce the iPhone and Dr. Martin Luther King Jr’s “I have a Dream” speech. For more information regarding Duarte’s work, check out her website.