Category Archives: metaphors

07a-Crafting an effective formal presentation, 07c-Telling stories, 07d-Delivering a presentation, clearing slides, metaphors, questions, slide-craft

Presentation Tips From One Of The Masters: Steve Jobs

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I used to love watching Steve Jobs unveil the new Apple products every year. I usually volunteered to cover the story at work, just so I could watch the announcement! He was always so passionate about what he did — and it certainly showed. I hope I can develop my presenting skills enough to convey the same excitement and conviction he did. I thought this article from Forbes was a great summary of his techniques he used: http://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/

One thing he always did so well was tell stories. He didn’t just explain why the iPod or iPhone was great; he wove a tale to make you understand why it was so great and want to buy it! You really felt like he was inspired by the product, and that you should be too.

He was also a master at keeping it simple. Jobs always managed to describe these complicated devices with simple, beautiful language that didn’t talk down to the audience. His slides were simple too: never cluttered with too many words or graphics. He let the images speak for themselves.

I also liked the way he stayed focused on his message. He never highlighted more than 3 things at a time. The human brain is only trained to process so much at once, so this enabled viewers to comprehend what he was saying in small, easily remembered parts.

If you have time, watch the video on the website of Jobs’ 2007 Apple talk. It’s worth it!

07a-Crafting an effective formal presentation, 07c-Telling stories, 07d-Delivering a presentation, metaphors, Uncategorized

Storytelling: Displaying the Struggle Between Expectation and Reality

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Most of us in the evening MBA program are knowledge workers.  We don’t work with our hands, we don’t physically produce goods, we either create, analyze or transfer knowledge. Transferring knowledge from one person to another is the most challenging, because no two people think in the exact same way, but also the most important, because it is what drives change. Whether its giving a presentation, writing an important email, or having a tough conversation, my instinct is to fall back on my engineering background and rely on data and facts – and more often then not, doing this doesn’t inspire action.

The Harvard Business Review conducted an interview with screenwriting coach Robert McKee called “Storytelling That Moves People.”  In the interview, McKee talks about how storytelling is a crucial skill for business leaders to be able to motivate their coworkers, customers and partners to navigate through business challenges. McKee describes two types of storytelling that business leaders use.  The first uses conventional rhetoric and statistics, which, if successful, persuades people only on an intellectual level, which doesn’t inspire people to act. The second method of storytelling is to unite an idea with an emotion to persuade people on an emotional level and get them to act.

In the conversation, McKee describes the most difficult part of effective emotional persuasion through story-telling:  discussing the struggle. We all have a tendency, especially at work, to paint a rosy picture.  We want to be viewed as always succeeding, always in control, and always right.  McKee argues that story without a struggle doesn’t inspire because it doesn’t connect people on an emotional level about the challenges we all face.  To be a good storyteller,  according to McKee, “you want to display the struggle between expectation and reality in all its nastiness.”  McKee goes further to say that “the energy to live comes from the dark side…as we struggle against these negative powers, we’re forced to live more deeply, more fully.”

As an engineer working for a marketing company, the most difficult part of my job is persuading others to act while not falling back on data and statistics, and not painting a rosy picture.  Even though its challenging, telling stories that include a struggle has a tendency to unite people as they think about adversity in their own jobs, which usually causes them to rally around your goals.

As McKee says in the article, being a great storyteller alone won’t make you a great leader, but it is a skill that will help make you a better leader and help you to inspire action in others.  You can access the article through the Goizueta Business Library website, through the “Business Source Complete” database (search “Storytelling That Moves People”).

Source:

Fryer B. Storytelling That Moves People. Harvard Business Review [serial online]. June 2003;81(6):51-55. Available from: Business Source Complete, Ipswich, MA. Accessed July 12, 2014.

07c-Telling stories, metaphors, storyline structure

90’s Reference, Caveman Stories, and Pigs in a Blanket

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Storytelling seems to be the stuff that mermaid tears and unicorn dreams are made of but there is an innate link between storytelling and the human condition as it relates to the work place and beyond. As I read this article, I couldn’t help but think of Tim, the Tool Man Taylor, and the deep conversations that he would have with his half-faced neighbor, Wilson. Tim, who could be quite dense in his relationships at home and at work, would talk to Wilson about his troubles. The neighbor would always recount a story in order to get Tim to realize the error in his ways. How did Wilson convey information successfully and incite Tim to action? Read more to find out why the mind has evolved in such a way that stories make much more sense to us as humans than mere facts and data.

This article discusses the evolutionary adaptations of the human mind through the lens of storytelling and how these specializations help us today in the workplace and beyond. The brain and the way we think – the mind – is considered an organ that is subject to evolution just as other organs. The evolution and natural selection of better acclimated minds that understand and construct stories allowed us to survive better than our predecessors.

Since, it is supposed that, we began communicating by using glances, gestures, and basic sounds, this became the groundwork for emphatic storytelling. As we incorporated language with the gestures, the information exchanged became much more intelligible and memorable than mere facts. As a simple example: imagine a leader of a tribe calmly, without gesture or intonation, says: “at 1,500 feet north-west, there is a tribe that wants to kill us and take our land.” He conveyed the correct information but did not rouse his compatriots to action, he did not gesture where the enemies were, and he gave no context as to what type of people they were about to battle and why anyone should care. All of this is conveyed through gesture, intonation, and emotion – all aspects of storytelling.

Think pigs in a blanket: Pigs in a Blanket without an attractive vessel of flaky buttery goodness, lukewarm mini hotdogs dislodged from a vacuum-sealed plastic bag aren’t very enticing but, nonetheless, an integral part of the all-American snack favorite. Similarly, important numbers, facts, and data sets mean very little to the vast majority of those we may come into contact with throughout our careers without giving them a reason to digest this information. We must find tactful ways to wrap these bits of knowledge into descriptive, savory, and meaningful anecdotes in order for people to enjoy and successfully consume the pairing.

Favorite Excerpts:
“To weave a good story, the storyteller needs to develop the capability to construct fairly complicated inner representations of goals, intentions, and emotional states of real or fictional characters”

“empathy and the ability to understand ‘other points of view’ are necessary for the working of our narrative mind”

ToM – “Theory of Mind” is that we know and acknowledge that other people have their own minds. We can also step into their shoes, empathize, react, and step successfully out of those shoes in the end. This is also used to create metarepresentations. Metarepresentations occur when we imagine five different scenarios before going into a tough meeting with someone. This is the human mind’s way of telling stories to itself in order to prepare for upcoming unpleasant situations and has served our species well for evolutionary purposes.

A successful company should be one that focuses on creating environments where there is a community of storytelling that allows for collaboration and recombination of skill sets and new ways to solve problems.

Real world examples:
Novartis restructured its building in Basel so that the work of each individual could be watched, talked about, and replicated. They called this a “knowledge campus” and guess how the information was transmitted: through authentic communication and storytelling – not through static, out of context presentations.

Pixar built their existing offices around the notion of information exchange through storytelling focused on collaborative efforts and recombination of ideas and backgrounds.

Yang, Chulguen (Charlie). “Telling Tales At Work: An Evolutionary Explanation.” Business Communication Quarterly 76.2 (2013): 132-154. Business Source Complete. Web. 14 June 2014.

Thank you in advance for humoring my metaphors.

http://web.b.ebscohost.com.proxy.library.emory.edu/ehost/pdfviewer/pdfviewer?vid=6&sid=d017ff20-1bf6-4bdb-9641-493eb889fb0d%40sessionmgr111&hid=119