“Most people give bad speeches. But most people can give good speeches.” These are within the closing statements of Megan Mcardle’s article, “The Fine Art of a Proper Powerpoint”. Throughout our lives, we’ve had to listen to countless presentations and have probably had to give a few ourselves. Among these, there are those that captured our attention while others have lulled us to sleep with no recollection of what the subject of the presentation was. There are plenty of resources online to help guide what a proper presentation should look like, but I don’t intend to bore you with that. Miss Mcardle makes several good points in her article, which I will touch on, but I’ll also describe what experience has taught works best.
The number one mistake that most people can identify as a guaranteed sleeper presentation is when the presenter puts all the material on the slides and then proceeds to read what the audience is looking at. As Ms. Mcardle puts it, “Listening to people read from their notes or their slides is considerably less interesting than listening to a five-year-old read from “My Pet Goat”–at least the five-year old is really trying.” As a presenter, it’s important to remember that you are meant to be the subject matter expert on what you’re presenting, otherwise, why are you the presenter? Being the most knowledgeable on a topic doesn’t come easy, but that’s why you’re given time in advance to prepare (for the most part anyway). In your slide craft, it’s important to know what information the audience needs to visually see versus what they should expect to hear from you. With that in mind, you can begin to prepare your slides.
Avoiding the “reading” method of presentation will help reduce the overall word count that is placed on each slide. It forces you to take on the role of the educator with the material, rather than the messenger. Slide craft focuses on ensuring enough material, mixed with white space, appropriate graphics and visuals, and proper takeaways are present from each slide. Slides with a purpose are the only ones that should fill a presentation. Crafting the look of the slides is often the easiest part, the content chosen needs to be meticulously determined by understanding who the audience is and catering the content specifically for their position. Not all gaps have to be filled within the slide, there’s a Q&A session for a reason. No presentation, however, can ever account for content not prepared for; therefore, the most important part of the presentation is the pre-work of the material you’re presenting on (recall the Delta presentations, without the work we put in before, we would’ve had no material to present).
At this point, the slides are mostly ready and the delivery practice begins. When delivering, remember that you know the content of the presentation and you’re explaining to, expanding on, and educating with the material to the audience. This requires audience engagement. The #1 way to be sure that they’re engaged is to look at them. Eye contact helps not only engage the audience, but it also lets you know when you’re beginning to lose the audience. This awareness helps you change your presentation on the fly. Since you’re familiar with the material, you can determine if you need to expand further on the slide, move on, or ask a pertinent question to determine overall audience engagement. Knowing the material and being passionate about what you’re delivering help this type of presentation style. If you are excited about your subject, the audience will feed off this energy and remain engaged more easily. There are many more nuances to presentation delivery, and the best way to improve is to just give more presentations, which will help you find the style that works best for you. Plenty of resources are available online but if you can keep the presentation clean and focus on the audience, you’re well on your way. Besides, “The slides, after all, have probably already heard this talk before.”