Tag Archives: Creating Value

Conducting Competitive Intelligence Market Research

As part of my MP project this semester, I am focused on learning how to conduct competitive intelligence market research and tips and tricks on how my work team and I can to do this more effectively and efficiently. On About.com, I came across a 7-step, detailed breakdown of how to conduct Market Intelligence Research. See below.

  1. Determine Your Research Objectives
    • First you must determine your primary and end goal based on audiences who will be utilizing the information
  2. Evaluate Existing CI Data Collection Strategies
  3. Determine CI Data Collection Strategies
  4. Set Up Access and Integration Systems
  5. Establish Analysis and Reporting Processes
  6. Plan Dissemination
Planning
    • Planning for getting your information to the correct audiences – for example, how often will you report?
  7. Write the Story
    • Most market research is best presented to audiences in the form of a story and to do so, your CI audiences should understand how the data was collected and be made confident of that data through corroboration processes.

These were some good tips that I have already started and will continue implementing with my team at work as we continue conducting market research.

http://marketresearch.about.com/od/market.research.techniques/ht/How-To-Conduct-Competitive-Intelligence.htm

What we can learn from the Declaration of Independence

What we can learn from The Declaration of Independence about the art and craft of structured problem solving.

This past weekend, as our nation celebrated the 4th of July, I took time to reread the Declaration of Independence. The document contains the most famous and precious words in American history, and arguably the finest articulation of the idea of natural rights ever written: “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain inalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness.”

I have long marveled at the beauty and power of the Declaration, and been fascinated by Thomas Jefferson, its principal author. This document provides a good example of 3 key management practice learning objectives: 1. Persuasive communication 2. Successful, real-world, problem solving and 3. An incitement to action.

1.  Making the Case Through Persuasive Communication

In the spring of 1776 Jefferson devoted much effort surveying the opinions of his countrymen to get their thoughts on American independence. He told one correspondent that he, “took great pains to enquire into the sentiments of the people on that head. In the upper counties I think I may safely say that nine out of ten are for it.” In terms of American political history, Jefferson was among the first to generate data from a survey of public opinion.

The ideas of freedom and liberty, which define the central themes of the emerging American republic, were commonplace in conversations, sermons, letters, and printed essays of the times. In drafting the declaration Thomas Jefferson said that his purpose was, “not aiming at originality of principle or sentiment.” Rather his intent was to, “place before mankind the common sense of the subject,” and to offer, “an expression of the American mind, and to give to that expression the proper tone and spirit called for by the occasion.”

Drawing upon the philosophers of the Scottish Enlightenment, Jefferson built his case on a contract between government and the governed that was founded on the consent of the people. Both poetic and practical, his arguments are grounded in the context of a story. The effect is a compelling narrative, even a romantic version of reality, which helped create an American identity.

Perhaps the most striking aspect of the document is the logical force and rational power of the arguments it presents, the most notable of which is the notion of self-evident Truths − Truths that are self evident by reason and definition and based upon assertions of reality. (The angles of a triangle equal 180 degrees)

Great writing commands respect. The Declaration is an excellent example of persuasive, evidenced based logic that shaped the course of history. Thomas Jefferson took the current American political ideas and put them into a form that the Colonists could read, appreciate, and understand. With the power of the pen, he articulated a new principle for the government of humanity: all men are created equal. He also ensured that from the beginning, the United States of America would be a nation based on the principles of rational thought.

2.  Creating Value through Real World Problem Solving

While Jefferson’s skill and abilities as a thinker and a writer were remarkable, he also possessed another important quality: the power to analyze a historical situation in depth, to propose a course of action, and shape the minds of the decision makers and legislative assemblies. The bulk of the declaration contains a list of charges condemning the actions of King George III, while creating sympathy for the American cause.

The main problems were subjecting the colonies to laws without representation and the increasing tyrannical abuses from the English system of monarchy. Jefferson provided a solution by focusing his structure on two important themes. The first was the concept of individual rights: ‘The God who gave us life, gave us liberty at the same time: the hand of force may destroy, but cannot enjoin them.’ Second, and equally important, was placing these rights within the context of popularly sovereignty, or the right of a nation to govern itself.

It was Jefferson’s ability to link the right to self government with liberty, both rooted in a Divine plan, and further legitimized by ancient practice and English tradition, which gave the colonists such a strong , clear, and compelling case for action. All of this led to a momentous decision. The struggle they faced was a daunting one.

3.  The Call to Effective Action

With forceful logic, evidence, and a sense of urgency, the declaration details the reasons the American colonists had to declare themselves independent, given their mistreatment at the hands of the British. Implementing these ideals would prove to be enormously challenging.  And, of course, England did not recognize or grant authority to the Declaration of Independence, and it would take a war of seven years to give validity and meaning to our founding document, but Jefferson’s efforts were essential for defining and legitimizing the new nation. With persuasive written communication, a logical framework for understanding the problem, and by proposing a  justifiable course of action, he won the hearts and the minds of the American people.

Great events in history are determined from all kinds of varied and complex factors, but the single most important one is always the quality of the people in charge. It all comes down to leadership. Two hundred and thirty-eight years ago our founding fathers made the sacrifices necessary to create the freedoms that we enjoy today. With the English language they gave voice to the unspoken hopes and aspirations of people everywhere. In the words of Benjamin Franklin, it was “the miracle of human affairs,” one that would result in “the greatest revolution the world ever saw.”

Full text of the document: http://avalon.law.yale.edu/18th_century/declare.asp

 

Sources that were used in the composition of this post:

Thomas Jefferson: The Art of Power by Jon Meacham 2012. Random House. New York

The Road To Monticello: The Life and Mind of Thomas Jefferson by Kevin J. Hayes. 2008. Oxford University Press.

American Sphinx: The Character of Thomas Jefferson by Joseph J. Ellis 1996. Random House. New York

A History of the American People by Paul Johnson 1997. Harper Perennial. New York

Benjamin Franklin: An American Life by Walter Issacson. Simon & Schuster. 2003. New York

90’s Reference, Caveman Stories, and Pigs in a Blanket

Storytelling seems to be the stuff that mermaid tears and unicorn dreams are made of but there is an innate link between storytelling and the human condition as it relates to the work place and beyond. As I read this article, I couldn’t help but think of Tim, the Tool Man Taylor, and the deep conversations that he would have with his half-faced neighbor, Wilson. Tim, who could be quite dense in his relationships at home and at work, would talk to Wilson about his troubles. The neighbor would always recount a story in order to get Tim to realize the error in his ways. How did Wilson convey information successfully and incite Tim to action? Read more to find out why the mind has evolved in such a way that stories make much more sense to us as humans than mere facts and data.

This article discusses the evolutionary adaptations of the human mind through the lens of storytelling and how these specializations help us today in the workplace and beyond. The brain and the way we think – the mind – is considered an organ that is subject to evolution just as other organs. The evolution and natural selection of better acclimated minds that understand and construct stories allowed us to survive better than our predecessors.

Since, it is supposed that, we began communicating by using glances, gestures, and basic sounds, this became the groundwork for emphatic storytelling. As we incorporated language with the gestures, the information exchanged became much more intelligible and memorable than mere facts. As a simple example: imagine a leader of a tribe calmly, without gesture or intonation, says: “at 1,500 feet north-west, there is a tribe that wants to kill us and take our land.” He conveyed the correct information but did not rouse his compatriots to action, he did not gesture where the enemies were, and he gave no context as to what type of people they were about to battle and why anyone should care. All of this is conveyed through gesture, intonation, and emotion – all aspects of storytelling.

Think pigs in a blanket: Pigs in a Blanket without an attractive vessel of flaky buttery goodness, lukewarm mini hotdogs dislodged from a vacuum-sealed plastic bag aren’t very enticing but, nonetheless, an integral part of the all-American snack favorite. Similarly, important numbers, facts, and data sets mean very little to the vast majority of those we may come into contact with throughout our careers without giving them a reason to digest this information. We must find tactful ways to wrap these bits of knowledge into descriptive, savory, and meaningful anecdotes in order for people to enjoy and successfully consume the pairing.

Favorite Excerpts:
“To weave a good story, the storyteller needs to develop the capability to construct fairly complicated inner representations of goals, intentions, and emotional states of real or fictional characters”

“empathy and the ability to understand ‘other points of view’ are necessary for the working of our narrative mind”

ToM – “Theory of Mind” is that we know and acknowledge that other people have their own minds. We can also step into their shoes, empathize, react, and step successfully out of those shoes in the end. This is also used to create metarepresentations. Metarepresentations occur when we imagine five different scenarios before going into a tough meeting with someone. This is the human mind’s way of telling stories to itself in order to prepare for upcoming unpleasant situations and has served our species well for evolutionary purposes.

A successful company should be one that focuses on creating environments where there is a community of storytelling that allows for collaboration and recombination of skill sets and new ways to solve problems.

Real world examples:
Novartis restructured its building in Basel so that the work of each individual could be watched, talked about, and replicated. They called this a “knowledge campus” and guess how the information was transmitted: through authentic communication and storytelling – not through static, out of context presentations.

Pixar built their existing offices around the notion of information exchange through storytelling focused on collaborative efforts and recombination of ideas and backgrounds.

Yang, Chulguen (Charlie). “Telling Tales At Work: An Evolutionary Explanation.” Business Communication Quarterly 76.2 (2013): 132-154. Business Source Complete. Web. 14 June 2014.

Thank you in advance for humoring my metaphors.

http://web.b.ebscohost.com.proxy.library.emory.edu/ehost/pdfviewer/pdfviewer?vid=6&sid=d017ff20-1bf6-4bdb-9641-493eb889fb0d%40sessionmgr111&hid=119