Tag Archives: Marketing

Healthcare & Business Intelligence

I took a sociology class in undergrad that focused on the healthcare industry, specifically evaluating the efficiency and quality of delivering services. Most of what we focused on was from the patient perspective and how the system either did or didn’t support patient needs. This article focuses on applying business strategy and intelligence to the healthcare industry from the perspective of the supplier/organization.

With the mounting scrutiny on healthcare costs and quality, especially with the implementation of the ACA, it will become increasingly important for innovative leaders to bring business savvy to the industry. I think it’s the moral debate at the heart of healthcare and whether it’s a human right vs. a service rendered that makes the issue even more interesting. Leaders who effectively balance business acumen with responsible decision-making (keeping patient needs in mind) to turn hospitals profitable, or at least sustainable, are in short supply.

With the vacuum of innovative leadership, the industry is in drastic need of smart reform so it’s nice to see the skills we’ve already been practicing in class outlined in tangible ways within healthcare. I wonder, as places like Emory start to merge their business schools and schools of public health or medicine, if the right solutions will tend to arise more prominently out of public policy initiatives or business practices? Systems like the National Health Service in the UK arose out of necessity through public policy after WWII. Without a national crisis such as that, the transition of our system to predominately government-based organizations rather than private will be far more gradual. In that time, the application of the cited business intelligence will hopefully highlight the best parts of competition and business practices while embracing the benefits of greater access.

http://www.healthleadersmedia.com/content/TEC-90944/Applying-Business-Intelligence-to-the-Needs-of-Healthcare-Organizations.html##

Applying Business Intelligence: The Power of Business Resource Groups

Business Resource Groups, often also referred to as Affinity or Ethnic Resource groups, are an important component of organizations. For those of you who aren’t as familiar, business resource groups are typically composed of a group of employees who share a commonality (e.g. race, gender, sexual orientation, age etc….) Ten years ago, corporate diversity was seen more as a good thing to have, but not as a necessity for corporate growth. Leaders often categorized business diversity initiatives with corporate giving and office philanthropy.

Today, company executives now realize that in order to survive and succeed in today’s competitive business environment, they have to bring diversity to the forefront of the company. The top executives and the employees have come to the realization that the introduction of different voices, with different perspectives, backgrounds, priorities and orientations will help identify opportunities that will yield success in new markets.  Here is an example of how one company applied this business intelligence, and saved $100 million in market research fees using its company’s business resource groups. Resource Groups & Marketing: DiversityInc Innovation Fest

Does your organization have business resource groups? If so, have they been used to help drive business results?

Source: Resource Groups 101: A Primer on Starting Them & Using Them for Business Goals