All posts by Patrick Daly

05-Creating & constructing good solutions, 99-Applying business intelligence, business databases, evaluating evidence, library research

Iron Maiden and Data Analysis: How one Heavy-metal band used data to profit from a revenue-stealing platform

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Applying data analysis definitely isn’t always the most exciting field- certainly not as fun as seeing a heavy metal band say Iron Maiden live for instance. With the constant shrinking revenues from traditional album recordings many bands are increasingly reliant on live shows- especially older bands who’s catalog of albums can be easily downloaded in a matter of minutes at no profit to the band or label. This leads them down a road of never ending farewell tours in the same reliable but boring locations.

Enter Iron Maiden: The international super group undoubtedly has fans all over the world but has struggled with their selection of where to tour, despite being one of the most iconic acts in industry. In an innovative use of data analytics for the music industry the band now weighs illegal downloads by location to help determine demand. This has paid off huge in their recent South American tours whereas prior data say that it would have been a disaster and complete opportunity loss. Their most recent tour gained them the distinction of “One of six groups that outperformed the industry” including live documentary sales and one concert alone in Sao Palo that grossed them over $2.5 million. South American attendance and revenue also trumped their previous averages in NA and the EU too.

Hail the Iron Maiden data wonks!

http://www.rollingstone.com/music/news/iron-maiden-using-bittorrent-analytics-to-plot-tours-20131226

05-Creating & constructing good solutions, 07c-Telling stories, 07d-Delivering a presentation, creativity methods

making the ordinary extraordinary

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http://www.fastcocreate.com/3016916/creation-stories/ricky-gervais-tells-a-story-about-how-he-learned-to-write

“It is so much easier to make the ordinary extraordinary than to try and start off with the extraordinary”  – Ricky Gervais

One of my favorite comedians and writers, Ricky Gervais, has a very curious observation about his own creative process (link above). In the interview he emphasizes how and why he writes the way he does. No matter what the topic is- always start with a story line that is relatable and focus on honesty above all else.

I was thinking about this as you all may struggle with what to present on; start with what you know or is important to you and then use your development plan to help foster a great presentation. Effective communication means convincing the audience or client that you believe in the subject too.

 

 

 

04-Managing a project team, team dynamics, team roles

Listen, Learn and then Lead

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2) Planning the Work of a Team, 3) Managing a Project Team

http://www.ted.com/speakers/stanley_mcchrystal

So I openly admit bias on my inspirational and informative reference (but in fairness most of my other Military Officer vets have incredible admiration for the guy). The former commander of US and ISAF forces in Afghanistan, General Stanly McChrystal, gave an incredible lecture via TED that is applicable to anyone wishing to take on a leadership role in a not just challenging environment but seek to implement transformational changes to said organization. As with many of my peers, I too have been in (and will seek post-MBA) leadership positions that have entirely different duties and responsibilities than my previous roles. From the transition from a Platoon Leader as a Second Lieutenant in a Sapper Platoon (https://www.youtube.com/watch?v=Hp5LqGCtzYI ) to my other less interesting (and more plans-oriented) positions I realized that there are certain traits that make leaders excel in any field or organization that they are placed in.

One of the common themes at the US Army Officer Candidate School is leadership is leadership: irrespective of your specialty or organizational level responsibility. It has taken years for me to develop (and am still learning in the corporate world now) but the key traits I have observed and am now especially cognizant of are best summed up by General McChrystal:

Listen, Learn and then Lead.

Reflecting on all the skills one learns during his or her MBA experience I believe it to be equally important to understand how to implement your ideas to fully utilize lessons learned from classes such as Management Practice. In the course of leading often skeptical clients or coworkers (or Soldiers and civilians in the General’s case), McChrystal suggests to first listen. Listening is quite possibly the most difficult task leaders have, particularly as we are prone to defaulting to preconceived notions on how the role and responsibilities should play out before we even arrive; this is especially difficult when compounded with issues such as generational differences, prior experiences and job diversity. Throughout the learning phase (continuous) the main goal is to build trust and rapport; people tend to work harder and with more conviction when they believe someone has their best interest in mind; this is particularly true when it comes to leading higher risk maneuvers or actions where the natural tendency is risk-aversion to prevent failure / negative performance reviews. Finally there is learning when to fully lead. “When in charge be in charge” is one of the idioms always taught to military officers; when you have demonstrated the listening and learning traits to your group this becomes significantly easier to execute. I have found these leadership maxims to be of extreme value regardless of leading Soldiers in warzones or my peers when implementing a new sales strategy as a novice to seasoned sales representatives.

The “Listen, learn and lead” design is paramount to a leader’s success, particularly of importance when leading teams with informational and generational differences.