In my work in science, there is often pressure to achieve “breakthrough” results in order to continue to receive grant funding and to publish in high impact journals. As a consequence, there is sometimes the tendency to not directly falsify, but to prune data so as to cast experiments in the most favorable light. Minimizing this kind of data manipulation requires effective communication of core scientific principles at all levels of a research team; however, team leaders need to be especially careful that they are sending the right message. In “Business Adventures” by John Brooks, a book I discovered through an interesting review article by Bill Gates in the Wall Street Journal, there is an example of miscommunication of business ethics throughout General Electric’s entire hierarchy that seemed particularly relevant. Although the book is several decades old, the series of articles on which it was based appeared from 1959-1969, it is “as much about the strengths and weaknesses of leaders in challenging circumstances as it is about the particulars of one business or another,” as Bill Gates writes in his review. In the case of GE, the communication of the company policy regarding price-fixing with competitors began to be accompanied by an unmistakable wink from some executives and this eventually became so engrained in corporate culture that even a direct order by an upper-level executive to not engage in price-fixing was ignored. In his conclusions, Brooks offers the following scenario, where he describes how effective communication requires you to consider not only what you are saying, but precisely how you are conveying it to your audience:
Suppose, purely as hypothesis, that the owner of a company who orders his subordinates to obey the antitrust laws has such poor communication with himself that he does not really know whether he wants the order to be complied with or not. If his order is disobeyed, the resulting price-fixing may benefit his company’s coffers; if it is obeyed, then he has done the right thing. In the first instance, he is not personally implicated in any wrongdoing, while in the second he is positively implicated in rightdoing. What, after all, can he lose? It is perhaps reasonable to suppose that such an executive might communicate his uncertainty more forcefully than his order.
The review is available here: http://www.gatesnotes.com/Books/Business-Adventures, and the book is available either from the Emory library or Amazon.