Steve Jobs was always famous for his style of presentations. His keynote presentations were a vital part of Apple’s  marketing plan to bring in sales.He informed, inspired, and always kept his audience entertained and had them at the edge of their seats with his famous one liner that he always used to conclude his presentation.”Oh and there is one more thing”.  A phrase he had famously used in making announcements of products towards the end of many of his presentations, which would amaze the audience and make them exit on a high. So what made him unique ? why was he so different ? Was it the product ? Was it his delivery style.

Carmine Gallo , communication skills coach in his recent article about steve jobs on business week talks about 10 presentation traits that steve jobs used  to inspire his audience and keep them engaged.
There are three key presentation skills that he references which stand out particularly.

Setting the theme

Jobs crafted the art of setting the theme Every presentation would start on a theme which he would reinforce several times throughout his presentation. 2008: There is something in the air today

Sell the benefit

Jobs would sell the benefits over the products; which I personally think is the reason why apple products are so successful. We all didn’t need the iPhone; before it was introduced. It was also one of the most expensive phones at that time; still many stood in line for as many as 3 days to get their hands on the phone. The benefits of listening to music, watching movies, access to multiple applications on a single device made the benefits outweigh the costs.

Trying for an unforgettable moment.

Every presentation of Steve jobs had one instance or one event which made the whole experience unique to its audience. There was always something new which was never experienced or seen to take away. In 2007, it was the iPhone. In 2009 it was the mobile me and in his last keynote address it was iCloud.

Has anyone else had any similar observations that they may have witnessed about Steve jobs or any other speakers which they admire the most. Do they all share similar presentation skills ? I invite you to share your experiences

Link to the article:  Deliver a presentation like Steve jobs