In my job I give 3 or 4 client-facing presentations per week. These presentations are often very similar, and over the course of my career there are very few new issues in my specific field. It can be very simple to reuse an old presentation with a few adjustments. However, it is important to understand that this may be the first time your client has come across this particular issue or undertaking. An easy an effective was to frame an issue and have your audience moving in the same direction is an executive summary page.
Below is an article written by a CBS contributor outlining an effective executive summary. The key is to not approach the summary in chronological order… problem, solution, and outcome. If the goal of the presentation is a sale or a call to action, end with that. Structure the summary beginning with current problem, the desired outcome, and then the solution. This ending will provide a nice transition into the meat of the work you will present.
The goal is to establish your credibility by displaying your understanding of the customer needs, provide a compelling value proposition and why your solution is unique.
http://www.cbsnews.com/news/the-art-of-the-executive-summary/
Enjoyed the article, it definitely made me think and reconsider the way that I approach presentations. I am probably guilty of too often going with the problem -> solution -> outcome approach rather than switching the latter two. Helpful perspective, thanks for sharing.