The article below focuses on the gaps between the potential for business intelligence and its current usage. Much of the gap can be explained my management’s reluctance to change- something that we have discussed thoroughly during our first year at Emory.
According to a survey they conducted among executives only 13% utilized advanced BI techniques such as predictive analytics and alerts, and about half of the respondents fill reporting needs through manual extraction of information into spreadsheets and PDFs.
There is still a significant resilience to change among executives who believe that “if it ain’t broke, don’t fix it” so companies still use analytical tools like Tableau and Microstrategy that do the job but come with a large price tag in time and manpower.
In most cases, companies don’t need real-time information, but getting daily reports (P&L, for example), can make a significant difference in your forecasting and variance analysis capabilities.
It seems that using BI is far from being a standard across industries and that early adopters are still enjoying the first-mover benefits.
Ilia – This directly correlates to my article about the gaps of mobile users with BI needs. Regardless of the environment, the same issues still arise across users and industries. Lots of money continues to be spent but translating this into a concise easy format still proves to be a challenging aspect to overcome. Good article!