People don’t care how much you know until they know how much you care.

Business success can be defined in many ways – achievement of a firm’s goals and vision, cost reduction, successful strategy implementation, meeting revenue goals, etc. Firm-wide, team based, or individual, not matter your goals or desired outcome, a key success factor is one’s ability to build strong relationships with colleagues, managers, clients and often competitors.

Ed Wallace’s Business Relationships that Last: 5 Steps for Transforming Contacts into High-Performing Relationships proposes that every relationship is built on a foundation of three essential qualities – Credibility, Integrity, and Authenticity.

  • Credibility – the quality that makes other believe in you, your words, and your actions
  • Integrity – being trustworthy in our actions and character
  • Authenticity – being truly genuine and honest with our clients about who we are and what we know

Each aligns with a core tenant and value of the EvMBA program – each difficult to teach or develop in any student (or employee). Each quality requires a level of self-awareness and reflection that can be easily lost in the core or elective MBA curriculum of finance, statistical modeling or product and brand management.

Wallace provides a framework for developing high-impact relationships and introduces a number of activities to spark your thinking about who your key relationships are, what “blockers” are currently holding you back, and actions to take to strengthen your key relationships in a proactive way.

It’s a good and quick read. (Maybe a good one for August, as it’s ~200 pages cover to cover)

Would love to hear your ideas (and actions) on how you build and develop relationships with key stakeholders, colleagues and acquaintances.

One thought on “People don’t care how much you know until they know how much you care.”

  1. I couldn’t agree more. In my own words, I would define these traits as follows:

    Credibility: What you know.
    Integrity: How you behave.
    Authenticity: Who you are.

    Followers need a leader who is predictable, approachable, and has the best interest of their employees in mind. All three of those characteristics are components of that style of leader.

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